Top Personalization Apps on Android in New Zealand: Q1 2025

In the first quarter of 2025, several personalization apps on the Android platform stood out in New Zealand. Here's a look at the performance trends for the top five apps, based on data from Sensor Tower.

Zedge™ Wallpapers & Ringtones saw a fluctuation in weekly revenue, starting at approximately $284 and briefly dipping to $180 before recovering to around $260 by the end of March. Weekly downloads peaked at 888K in late February, while active users increased from 1.2K to a high of 1.8K during the same period.

Character.Me: AI Roleplay Chat experienced varied revenue, reaching a high of $182 and dropping to $36 by late March. Downloads were consistently low, with a peak of 16 in early January.

Cleanup Your Phone showed a positive trend in revenue, starting at $41 and climbing to $125 by the end of the quarter. Downloads surged to 170 in mid-March, and active users grew from 127 to 229.

CoolRead- Enchanting Reads began the quarter with $482 in revenue but saw a significant decline to single digits by March. Downloads were initially at 165 but ceased entirely mid-quarter.

Niagara Launcher ‧ Home Screen maintained stable revenue, starting at $86 and closing at $53. Downloads stayed consistent, peaking at 69, while active users remained steady, reaching 1.1K by the end of March.

For more detailed insights and data, visit Sensor Tower.